Fashion Seekers WIN Goodies

Dress Your Eyes with Fashionable Sunglasses from Local Brand, Lenicc!

If you’ve been following me on Instagram, you might have seen me donning sunglasses from Lenicc, a local brand from sunny Singapore!

With Singapore as a scorching hot island, I know some of us have many pairs of sunglasses! Now, own up – how many shades do you have for your peepers? 😝

So, here’s sharing ways on how to style up with Lenicc’s range of sunnies, and why you should check out this new kid on the block!

PSST! Read to the end to find out how you can WIN a pair for yourself too! ;)

See the world with stylish sunglasses from Local Brand Lenicc with a heart

These days, eyewear has evolved from eye aid to accessory. Sunglasses serve both functional yet stylish purposes but many tend to overlook an important point: its lens.

After all, our eyes do need sun protection too! Since we can’t apply sunscreen on our eyes, there’s where the sunglasses’ lens play an important role in eye protection. With the harsh sunshine that we get being in Singapore, many of us neglect our eye health (including myself!)… and that’s on top of all that screen time we indulge in too!

Did you know that not all lenses are the same? Those transparent plastic materials help filter harmful UV rays to protect our eyes from sun damage and block out glare.

lenicc sunglasses co-founder Grace
Catching up with my friend, Grace, co-founder of Lenicc eyewear from Singapore! Can’t believe how fast time flies since our schooling days! Haha!

Believing that eyewear should be fun, free and allow one to dress up creatively, co-founder, Grace Ng, along with her partners who are eye specialists in the industry, decided to start Lenicc.

Their first collection, Flight, showcases popular frames that suit most Asian face shapes. Check out Atalia, Arosa and Asori, and the variations in terms of colours that are available!

sunglasses local brand Lenicc
How do I look in this pair of cat-eye shaped Lenicc shades? On me: Atalia Space Black with Gradient Black Lens, $135.

I’m wearing Lenicc Atalia Space Black with Gradient Pink Lens, $135: more details here (this link goes to the Gradient Black lens, but you can customise and opt for Gradient Pink lens, like mine! :)

The cat-eye frames with gold detailing adds character to my entire look. I was a little worried about looking “aggressive” but I think it looks okay on me! Goes great with workwear too for that dash of confidence, don’t you think? ;)

Sunglasses from Local Brand Lenicc
Feeling feminine? Go pastel with this pair of pretty pink sunglasses from local brand, Lenicc. Those delicate pearl detailing on the temples add a touch of class to complete effortlessly styling! On me: Asori Reverie Pink with Gradient Purple Lens, $175.

On me, Lenicc Asori Reverie Pink with Gradient Purple Lens, $175: more details here. Initially, I was a little hesistant about picking something so girlie cos I’m not very gentle! Haha but after trying it on, it actually looks okay on me! I can easily don this for the weekends in shorts and tee, or a pretty dress when I’m out! Heh.

sunglasses local brand Lenicc
Just chillin’ out on a weekend with sunnies from Lenicc. On me: Arosa Ruby Wine with Gradient Brown Lens, $155.

Dressing my eyes with: Lenicc Arosa Ruby Wine with Gradient Brown Lens, $155

This versatile pair exudes the everyday casual look, and the shade of ruby wine goes well with most outfits too. Don’t be limited to just black frame shades :P

My poor eyes, because I’ve honestly been neglecting them even after LASIK. PLUS, staring at screens all-day and even at night when the kids are asleep…. Who else feels me? >.<

The sun has been really hot, and I do find that the shades help to block out the unforgiving glare. With 3 different frame shapes, I can easily recreate various styles everyday! Comfort-wise, each pair is of varying weight and offers different coverage over my eyes and face too. Amongst the 3 pairs, Asori feels lightest on my nose bridge and I feel extra dainty wearing it! It’s also about protecting the delicate skin around our eyes too, right? :P

Can I customise my Lenicc sunglassess?


In fact, local brand Lenicc welcomes customisation of their sunglasses! Choose from 3 frame styles, 3 arm designs (think: crystal, gold metal plating and pearls!) and 11 different lens colours!

Did you know that you can enjoy $20 off your first purchase when you cart out your favourite Lenicc shades? #dontsaybojio!

Simply order through their website and wait for your purchase to arrive! Shipping is FREE on all orders worldwide too!

What’s your mood today? Pick a pair of Lenicc shades to complete your look today! All eyewear comes with 1-year warranty, and a compact casing to store your sunnies!

Alternatively, if you prefer to try them on before buying, simply visit any of their stockists in Singapore!

Some quick facts and specifications for those who are into eyewear materials :)

Material of sunglasses: Premium acetate frame, lacquered metal finish, anti-slip hinge screws

Lens used for Lenicc eyewear: High quality POLARISED CR-39 lenses that block all UVA and UVB radiation – UV400. They provide an awesome view with minimised glare. Lenses come with a scratch-resistant coating with added anti-reflective and oleophobic coatings too!

All our lenses have passed ANSI Z80.3:2015 (USA), EN ISO 12312-1:2013(A1:2015) (Europe) and AS/NZS 1067.1:2016 (Australia/New Zealand) safety regulation requirements for a peace of mind!

Each pair of shades comes with a foldable casing and a microfibre cleaning cloth.

Lenicc supports The Vision Mission’s cataract surgery programme

In collaboration with The Vision Mission, Lenicc brings together talents from the optical, medical and fashion field to fulfill a simple vision – premium fashionable eyewear that makes a difference. Lenicc gives back a part of their sales proceeds from every pair of sunglasses sold. This money goes to supporting cataract surgeries and training of ophthalmologists in rural areas of developing countries. 

With every 3 pairs of sunglasses sold, the gift of sight is restored to 1 needy patient through The Vision Mission’s cataract surgery programme.

***CONTEST: WIN a pair of Lenicc sunglasses of your choice
(worth up to $175)***

How to join via Instagram:

  1. FOLLOW @deedeedee13 and @lenicceyewear, and LIKE the Instagram contest post
  2. ANSWER THIS QUESTION on the post: which colour was I hesitant about choosing?  And remember to let me know which style you’d like to win – Atalia, Arosa, or, Asori! TAG at least 3 real friends because #sharingiscaring :)
  3. BONUS CHANCE! SHARE my post on your Instagram Stories and remember to TAG US so we receive notifications :) For private accounts, please DM your screenshot to me!

Terms and conditions: 

  1. This contest ends 6 Nov 2020 (Friday) 23:59hrs, and is opened to folks in Singapore only.
  2. The winner will be announced on the contest post thread. We will need your details so that Lenicc can contact you to arrange delivery of your gift.

The last time I pranced around for a fashion shoot was for MondaySundays – do you remember my pregnant belly and their fashionable accessories? :P

Are you shopping for sunglasses from local brand, Lenicc? Gift a thoughtful pair customised sunnies and contribute to the cataract surgeries in developing countries at the same time! What do you look out for in a pair shades? Let me know!

Do follow our parenting adventures via our Singapore parenting and lifestyle blogazine, FacebookInstagram & Pinterest too!

Leave a Reply

%d bloggers like this: