
Since becoming a mother, my handbags have been hiding in the wardrobe on most weekends.
Diaper bags (yeah, they outnumber my kids! Ha!) are now my arm candies to take along with 2 young kids when we head out. I’m pretty thankful that I don’t need a separate bag to keep my stuff in. Being a minimalist helps! :p
And if you’re a mum, you’d definitely be familiar with a Jujube, or affectionately known as JJB! Mums all over the world are actually going crazy them – I’ve heard many mums in Singapore resort to hiding their loots from their husbands! This phenomenon is akin to the cult followings of Tula and wraps, and so very real! Their growing collection is serious business. After all, a percentage from every bag sold is donated to Breast cancer awareness and research centers, and that’s mums helping other mums :)

Hello to stylish diaper bags: Tokidoki X Jujube
Presenting the latest addition to our brood of diaper bags – the new Tokidoki X Jujube BFF Sea Punk!
So, what was it about this Jujube baby that attracted me? In a heartbeat: vibrant prints, versatile 2-way carry and style (looks neither like a school bag nor diaper bag!).
Most importantly, it can fit our diaper bag essentials for a preschooler and a toddler when we head out! THAT is very important, isn’t it??
The Jujube Tokidoki BFF Diaper Bag – Sea Punk packs a punch with its well-thought features and some secret compartments:
- Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
- Memory foam changing pad included … nice ‘n comfy, super cushy.
- Quick reach pocket for cell phone.
- 2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
- Unique main zipper closure system makes for easy access.
- Picture pocket to keep photos handy when bragging to friends.
- Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
- Optional shoulder straps … so versatile!
- Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
- Back pocket works great for diapers and wipes organization.
- Structured bottom with luggage feet.
- Teflon™ fabric protector … helps repel stains.
- Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
- Crumb Drains … bye-bye mess!
- Metal Hardware … we don’t trust any of the cheap plastic stuff.
- Light-Colored Linings … you can actually see what’s inside; it’s not just a big black hole in there.
- Machine Washable
Check out how little Vera helped to pack EVERYTHING into the Tokidoki X Jujube BFF Sea Punk:
Can diaper bags be functional yet fashionable?
Besides being roomy enough to fit our needs, I like its versatile 2-way carrying style as we get to carry it ala backpack style to free up our hands! Chasing after an active toddler while holding hands with a preschooler, and manoeuvre a stroller can sometimes make one feel like an octopus. #truestory
Are you thinking how difficult it is for that brightly printed diaper bag to go with your clothes? It really was not that difficult to match my wardrobe, and most of my clothes aren’t plain ones!
Well, mums can be fashionable too, right? Casual #OOTD for the weekends with the kids! #deewardrobe #deenursingootd


Diaper bag for the working mum? Why not!
I’ve to let you in on a little secret – I was hopeful in doubling it up as a laptop bag too as I’ve been hunting high and low for a suitable one. But my 15″ laptop’s size leaves me with limited choices (read: boring), so I squeezeeeeeeeed it into the Jujube BFF… well, it fit like a dress that was about to burst at its seams!
Nonetheless, working mum #OOTD to share! Most of my bags are satchels, and that’s exactly why I went with a similar style for my diaper bag!


If you’re thinking of extending the diaper bag’s mileage by doubling it up as a laptop bag, this is good news for those with a 14″ or smaller laptop! Retailing at SGD219, I’d be more than happy to get extra bang for my buck :P
And if these cutesy prints are not really your style, take heart that Jujube has a suite of collection for every stylish mum! Have you seen their sophisticated and classy prints too? We know, because fathers may find them too… girlie for their liking. Ha!

Well, since K has no qualms about using our Tokidoki X Jujube Sea Punk BFF, it certainly scored with our family then!
Head over to Agapebabies to get your hands on your favourite Jujube collection.
Are you a Jujube fan with a growing collection? Do share what you love about your precious Jujube products!