SPONSORED ADVERTORIAL
Celebrities seem to take on motherhood so seamlessly – with a flick of magic dust and the household chores are done, baby is sound asleep as mummy heads out for girlie catch-ups looking like the delivery never happened. Truth be told, for the rest of us mere female humans, no one needs to know you spent the entire night rocking your baby and turn up in public with an embarrassed husband.
Most ladies hope to look good, much less a breastfeeding mother. I often lament the lack of suitable clothes in my wardrobe that could take us (baby and I) through the day, especially when we’re out for long hours on weekends. Most nursing clothes are pricey and don’t look too exciting, but I’ve somewhat “survived” 14.5 months without a single nursing wear per se. How can that be done? It’s easy – some thought and strategizing are needed to get in the groove to break the norm.
Shopping for suitable (read: breastfeeding-friendly) clothes now has additional limitations since there are extra requirements to consider. The lack of time makes retail-shopping with a bub a mountainous task at times too. Jump Eat Cry understands the #lifeofamother so they make shopping for nursing and maternity clothes easy – basically a one-stop shop so you don’t need to rush from shop to shop just to maximize shopping time.
My personal favourite nursing wear? Button-front tops/dresses. These don’t have to be boring/plain/come with additional cloth, yet allow easy access during feeds. Here’s what I mean:
Best of all, baby Vera and mummy get to dress alike! It’s been difficult to find nice mother-and-daughter sets that are comfy, and most importantly, nursing-friendly! This Lisa Romper Polka Dot set (Mummy’s – $30.09, Baby’s – $25.20) caught my eye immediately!

Jump Eat Cry stocks mommy and daughter sets available for kiddos 1yr and above. And because they are miniature sizes of the adult’s version, they do not come with clasps at the bottom region for diaper changes, as with this romper. I was a little hesitant about the sizes too, as measurements for my usual size seemed fitting while the larger size sounds like it would be more comfy. Chelsea from JEC was really patient and she promptly advised getting the bigger size due to slight deviations of 2-3cm. The fitting for baby Vera was alright (slightly baggy at the bottom half as you can tell with her diaper peeking out. LOL!) for her current frame too, and daddy thinks she’d look really cute when she starts running around in this mini romper of hers. Haha! Maybe we need matching shoes to go! We spotted sweet dresses too – couldn’t make up my mind, so I decided to go for a nursing-friendly romper instead. Those pretty frocks will have to wait! :P
Having said that, Jump Eat Cry has real nursing tops and dresses specifically for breastfeeding with easy-access flaps, zips or cuttings. If you have a formal event to attend, these dresses can take you from weddings to black-tie events and none will be the wiser.
And, just like how I’ve been adamant about getting real nursing wear, the same goes for maternity clothes when I was preggers. Call me stubborn – muahaha!
For work days or days when mummy gets some “me” time, this Pure 3/4 Long Top ($21.50) is perfect for the cold rainy weather these days or when you’re freezing in the office from that blasting AC! In fact, I chose this top so that I could wear it when we head to London in Feb (Finally going over to visit the BFF and baby Vera can meet her Godma!). This top completes a great maternity outfit too – just don leggings or maternity shorts under, and frumpy no more! Oh, for the record, i’m not hiding a bun in there. So here are a few ways to style it up, with a baby bump or not :)

Its versatility scores brownie points – accessorize to glam up and match with different bottoms for new looks every time.


Shopping at Jump Eat Cry is convenient and easy. Choose your favourite items and add them to cart.


Upon payment confirmation, your orders will be processed and take at least a week to reach you, depending on the delivery location:
Local delivery (SG) – 7-12 working days
International delivery (Rest of the world) – 12-14 working days
How Jump Eat Cry Came About
Bernard and Chelsea started out because both their siblings were actively looking for family sets to wear last Chinese New Year.
It’s really hard to find nice ones that included grandparents and one of their first ever product was family tee sets with outfits for the grandparents too. When their siblings had their second baby, affordable maternity and nursing wear were difficult to find too. That’s where the husband-and-wife team started bringing in some from Korea and China. The quality was not bad and customers started requesting for more of these and that’s where they decided to go full fledge by expanding the product offerings to their customers. Jump Eat Cry houses a wide range of collection for nursing, maternity, mother-and-child and family sets all at one stop. Shopping for the family is literally just a click away!
Connect with Jump Eat Cry: Website | Facebook | Twitter | Instagram | Pinterest
***EXCLUSIVE DISCOUNT FOR READERS!!***
Enjoy 10% off all orders including sales items!
Enter discount code THP10 at check out! Valid till 28th Feb.

What perfect time to grab your new clothes for Chinese New Year – daddy, mummy and baby can get matchy-matchy with their family sets! Nursing mothers can look good too, it’s not that difficult :) Happy shopping, mummies and new mummies!